CLEVELAND, Ohio -- Want to recover after a workout like LeBron James?
The Lakers star has teamed up with Arnold Schwarzenegger, Cindy Crawford and Lindsey Vonn on a new wellness brand called Ladder.
The company is offering four products at launch: two protein powders, an energy powder and greens powder.
“We believe the time has come to shift the mindset of the wellness industry, and that requires strength in numbers,” Ladder’s famous founders said collectively in an open letter on the company’s website. “That’s why we’ve combined our unique perspectives to create a more balanced approach to fitness, nutrition, and health.”
The idea behind the brand was born out of James' memorable cramping incident in Game 1 of the 2014 NBA Finals during which he had to be carried off the court. When his trainer Mike Mancias couldn’t find anything on the market safe and good enough for the best basketball player in the world, he worked with a private lab to develop his own protein powder.
According to the Wall Street Journal, James hooked up with his friend Schwarzenegger, the action-movie star, bodybuilder and former governor of California, who shared his concerns about ingredients in the loosely regulated supplement industry. The duo formed a company, bringing in Olympic skier and product safety advocate Vonn and the expertise of supermodel Crawford, who has had success selling her own line of beauty products.
Ladder’s products are available now at weareladder.com. The WSJ reports the brand could eventually sell other products such as snack foods in the future.